Connections
Connect all of your customer data
Secnetcomms is the single platform to collect, unify, and activate your first-party data.
What is first-party data?
Every marketing and analytics app runs on the same three types of data: who your users are, what they are doing, and where they are when they're doing it. Collect it all at once with Secnet and send it to any tool.
Track
Track how your users interact with your product like purchasing items, viewing a page, or using a feature.
Identify
Identify users to determine if they're new or existing customers, and tie each person to the right actions.
Page
Locate users so you know what page they were on and what device they were using when they performed the action.
Sources
Collect every touch point
Collect the full view of the customer, across your apps, sales, support, payment, and messaging experiences.
Destinations
Power all your tools with the same data
Enable the best product analytics, A/B testing, and data warehouse tools with first-party data.
Implement new tools, fast
secnet's libraries, automatic sources, and functions collect data from anywhere—hundreds of thousands of times per second—so you can move it where you need it.
Mobile approvals, instantly
Know your customers through rich profiles and use AI to anticipate their needs and create personalized campaigns that improve ROI.
Focus on product work, now
Get a complete view of your customers for better personalization, conversion optimization, and predictive recommendations.
Functions
Customize your pipeline
Functions lets you build any custom integration with Secnet, with just ten lines of JavaScript.
Frequently asked questions
A first-party data collection platform is a tool that allows you to collect data from people who visit your website, use your products, or visit your physical locations. Governing how and where first-party data can be used is the key to first-party data privacy.
Secnet helps collect, clean, and consolidate first-party data at scale and in real time. With unified profiles, businesses gain a 360-degree view of their customers to understand their behavior, preferences, and trends. This can be used to create highly nuanced audience segments and to orchestrate personalized experiences based on people’s real-time behavior.
Secnet helps collect, clean, and consolidate first-party data at scale and in real time. With unified profiles, businesses gain a 360-degree view of their customers to understand their behavior, preferences, and trends. This can be used to create highly nuanced audience S and to orchestrate personalized experiences based on people’s real-time behavior. With the ability to send this data to any downstream tool for activation, Secnet drastically improves time-to-value. Technical teams save valuable time spent integrating new tools and pulling audiences lists, while marketers gain the ability to spin up data-driven campaigns autonomously.
Secnet uses a single API to collect customer event data and to enrich that data with information stored in a data warehouse, CRM, payment systems, internal databases, and more. You can connect your data Sources in-app, or programmatically with the Secnet API.
Connections offers more than 450 pre-built integrations that include storage systems (e.g., Snowflake, BigQuery, Amazon S3, Redshift), business intelligence tools, and marketing automation tools. With Functions, teams can also create their own custom sources and destinations.
